Top 3 lingerie Italian brands you can find in Japan - DVJ - Italian Dolce Vita in Japan 〜日本におけるイタリアン・ドルチェ・ヴィータ

Which popular brands of Italian lingerie for ladies are available in Japan?

Top 3 brands of Italian underwear you can find in Tokyo and other cities in Japan

1. Intimissimi

Famous for the elegant lines and high quality fabrics, Intimissimi offers a feeling of empowerment and self confidence.

The company was funded in 1996 and from the beginning focused on the ideas of sophistication and romance.

It became popular for the beautiful lines and for jumping successfully on trends and collaborations with high profile women like Sarah Jessica Parker, Chiara Ferragni and Jennifer Lopez.

picture from www.intimissimi.com/jp/

2. Calzedonia

UPDATE: Calzedonia announced its withdrawal from Japan. On May 31, 2024, they closed all stores, both online and physical ones.

Technically Calzedonia is in the same group of Intimissimi, but the style and mood are so different that it deserves a separated place in this list.

From 1986 the collections try to support girls and ladies expressing their original style with trendy accessories like thighs and beachwear.

picture from calzedonia.com/jp/

3. La Perla

This brand was funded by a women for women, with the dream to make a corset atelier with the best italian techniques.

From the city of Bologna in the 50’s , the brand has followed the evolution of the female body through the various fashions and trends up to the present day, becoming one of the best known lingerie brands in the world.