Several Italian shampoo brands are available in Japan, although they are not easy to find in regular stores. Usually, they are high-quality shampoos that are not retailed in supermarkets but are cosmetic brands that own their own shops or professional brands used by experts in the hair care sector.
Below is a list of Italian brands available in the Japanese market, whether online or in physical stores. The list is incomplete, as some other companies ship to Japan from Italy or Europe, but they have been excluded as shipping costs tend to be very high.
List of brands:
1 Davines
2 Erbolario
3 Argital
4 Alfaparf Milano
5 Collistar
6 Framesi
7 Fanola
8 Villa Lodola – Kemon
9 Biopoint
10 Diego della Palma
1. Davines
Founded in Parma in 1983 by the Bollati Family, Davines Group started as a research laboratory creating high-end hair care products for top cosmetics companies. The company later launched its own Davines brand, focusing on exclusive salon products, and expanded into skincare with [ comfort zone ] in 1996. Now a certified B Corp, Davines aligns with the UN’s Sustainable Development Goals, striving for a positive impact on people and the environment. Davines now has a global presence in over 90 countries.
Products lineup: shampoo, conditioner, hair mask, body care, hand cream, after-sun cream
Average price: 3,300 yen (250 ml) shampoo
Website: https://davines.co.jp/shop/brand/davines/
Where to find:
- Shops list https://davines.co.jp/shop/pages/shoplist.aspx
- Online store https://davines.co.jp/shop/r/r102010/?brand=davines
- Amazon https://www.amazon.co.jp/s?k=%E3%83%80%E3%83%B4%E3%82%A3%E3%83%8D%E3%82%B9&language=en&ref=bl_dp_s_web_0
2. L’Erbolario
L’Erbolario was founded in 1978 in Lodi, Italy, by Franco Bergamaschi and Daniela Villa, who shared a lifelong passion for medicinal plants. Originally a small artisan herbalist shop, the brand began by using family recipes and knowledge gained from herbalist and phytocosmetic courses to create its first products. Over time, L’Erbolario expanded beyond its local shop, becoming a leading name in Italy’s plant-based cosmetics market and gaining international recognition. Today, with 4,800 sales points in Italy, 168 single-brand shops, and exports to 45 countries, L’Erbolario is synonymous with natural beauty. With this Italian shampoo you can’ go wrong.
Products lineup: shampoo, conditioner, hair mask, body care, facial care, hand cream and soap, perfume
Average price: 4,070 yen (200 ml) shampoo
Website: https://www.lerbolario.jp/
Where to find:
- Shops list https://www.lerbolario.jp/shoplist/
- Online store https://www.lerbolario.jp/ap/s/s?sort=fsdt+desc,rk+desc&rows=30&fq=scls:n_*&fq=cc2:DA
3. Argital
Founded in Milan in 1979, Argital began by studying the properties of green clay and developing natural cosmetics focused on health and wellness. Quickly becoming a leader in green clay-based cosmetics, the company uses only green clay and selected natural ingredients, with fragrances derived from pure essential oils. In 2005, Argital moved its production to Sicily, near the source of its prized green clay. Today, Argital’s products are distributed in over 30 countries worldwide and are celebrated for their connection to the natural beauty of Sicily.
Products lineup: shampoo, hair mask, body care, face care, oral care, baby care, pet care
Average price: 3,300 yen (250ml) shampoo
Website: https://argital.jp/product/haircare/
Where to find:
- Shops list https://argital.jp/shop/list.html
- Online store https://argital.jp/product/haircare/
4. Alfaparf Milano
Alfaparf Milano, founded in 1980 by Roberto Franchina, began in northern Italy and quickly expanded internationally, becoming one of the world’s leading Italian cosmetics companies in the professional channel. Committed to innovation and market trends, the company has built an independent and integrated group, collaborating with numerous brands and global beauty leaders. With over 40 years of experience, Alfaparf Milano serves over 120 countries worldwide, continuously enhancing professional beauty services while striving for a better future.
Products lineup: shampoo, conditioner, hair mask
Average price: 2,250 yen (250 ml) shampoo
Website: https://www.alfaparfmilanopro.com/int-en
Where to find:
5. Collistar
Launched in Milan in 1983, Collistar has become one of Italy’s best-selling beauty brands, including its all-italian shampoo. Committed to creating simple yet effective beauty solutions, Collistar combines pure ingredients with innovative technology to deliver outstanding efficacy and tolerance. The brand emphasizes Italian craftsmanship and excellence, focusing on creating cosmetics that enhance individuality while remaining free from rigid conventions. Collistar’s core pillars include 100% Italian-made products, research for optimal skin benefits and a solid commitment to sustainability in production and development.
Products lineup: face care, body care, sun cream
Average price: 5,900 yen (250 ml) man shampoo
Website: https://www.collistar.com/int/
Where to find:
6. Framesi
Founded in Milan in 1945, Framesi was inspired by Roberto Franchina’s vision to create innovative, high-quality hair care products for professional hairdressers. Framesi is dedicated to providing salon professionals with precise, predictable, and high-performing products with a strong foundation in color and cutting education. This approach empowers hairdressers to blend beauty and fashion with their own artistry and creativity. Over time, Framesi’s products have become tools for professionals worldwide, supporting the belief that better beauty leads to confidence and success.
Products lineup: shampoo, conditioner, color, styling
Average price: 9,000 yen (500 ml) conditioner
Website: https://www.framesi.it/en/home
Where to find:
7. Fanola
Fanola is a professional hair care brand established in 2005 by a group of entrepreneurs and hair scientists. Its core philosophy revolves around using color as a means of expressing vitality and creativity, pushing the boundaries of traditional beauty standards.
Fanola has gained significant international recognition, particularly through social media, and is known for its innovative products designed for various hair types. The brand prides itself on being 100% Made in Italy, combining technical excellence with a youthful, exuberant spirit. A true Italian shampoo for the professional world.
Products lineup: shampoo, conditioner, hair mask, styling
Average price: 2,020 yen (350 ml) shampoo
Website: https://www.fanola.it/fa_it/
Where to find:
8. Villa Lodola – Kemon
Villa Lodola is an organic hair care brand crafted by Kemon, a prominent Italian manufacturer with over 50 years of expertise in the professional hair care market. Known for its commitment to organic excellence, Villa Lodola products are 100% certified organic, having met the stringent standards of ICEA, a leading European organic certification organization.
Products lineup: shampoo, mask, styling, colour
Average price: 3,300 yen (300 ml) shampoo
Website: https://www.villalodola.jp/about/
Where to find:
- Shops that use is as product and might have it in storage (We suggest to contact them before visiting) https://www.milbon.co.jp/salonsearch/brand1/?brand=villalodola
9. Biopoint
Biopoint’s journey began in 1954 in a small laboratory in Bologna with the creation of a universal Conditioner Cream that became a salon staple. By 1985, the brand expanded into perfume shops, pioneering professional hair care for consumers. Known for its innovative treatment programs, Biopoint became a leader in the hair care sector. In 2015, the brand extended its expertise to body care, continuing to empower women with high-quality beauty products that enhance both inner and outer beauty.
Products lineup: shampoo, conditioner, mask, body care
Average price: 3,200 yen (200 ml) shampoo
Website: https://www.biopointonline.it/en
Where to find:
10 Diego dalla Palma
Diego dalla Palma Milano is a historic Italian brand renowned for its expertise in makeup, skincare, and hair care. The brand offers a wide range of high-performance beauty products, designed for all skin and hair types, making professional-quality beauty accessible to everyone. Committed to elegance, creativity, and celebrating unique beauty, Diego dalla Palma Milano empowers women to express their individuality through affordable, luxurious products. The brand’s philosophy focuses on enhancing each woman’s personal beauty, free from conventional standards, with a commitment to continuous innovation in the cosmetic field.
Products lineup: make-up, shampoo, face care, body care
Average price: 3,300 yen (250ml) shampoo
Website: https://diegodallapalma.com/
Where to find:
Conclusions
Finding Italian shampoo brands in Japan can be challenging, but the available options offer high-quality products that meet various hair care needs. The listed brands bring the essence of Italian beauty and expertise to Japan, offering products that are both effective and luxurious. Italian shampoos often emphasize organic and natural ingredients and are typically targeted at professionals due to their superior quality.
Do you know other brands in the sector? Feel free to signal them to [email protected]
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