Italian bag brands have long been popular worldwide thanks to their quality and style, but what about their reputation within Italy itself? Here’s an overview of Italian brands Italian consumers actually buy and use, from luxury status symbols to functional, everyday options.

1. Luxury and Designer Bags

Luxury bags are the target of those who seek premium materials, advanced craftsmanship, and unique designs that embody status and timeless elegance. These are real investments, economically and in style. The big names in this category have become synonymous with Italian luxury and sophistication.

Popular Brands: Gucci, Prada, Fendi, Bottega Veneta, Valentino, Dolce & Gabbana, Versace, Giorgio Armani, Ferragamo.

2. Affordable Luxury

For those who crave high-quality, stylish designs without the luxury price tag, the affordable luxury category is a popular choice. Young professionals and fashion enthusiasts are attracted to these brands for their trendy styles, vibrant colours, and accessible elegance. These bags are yet practical and fit easily into a variety of budgets.

Popular Brands: Furla, Coccinelle, Orciani, Patrizia Pepe, Pinko, Liu Jo, Tod’s, Max Mara, Marni, Love Moschino.

3. Artisan and Boutique Brands

In Italy, artisanal craftsmanship has a long history although nowadays it is suffering, like everywhere in the world. Some boutique brands and young artisans however keep the legacy alive with traditional techniques, intricate leatherwork and interesting textures.

Popular Brands: Campomaggi, Il Bisonte, Zanellato, Agnese Del Gamba, Mialuis, Tiche Design, Iacobella, FRP Collection, Maria La Rosa.

4. Sportive Bags

For casual, sporty fashion, Italian brands offer a range of bags for an active lifestyle. Preferred from outdoor enthusiasts and practical people, these bags, backpacks, crossbody bags prioritise functionality and durability, becoming a popular choice for everyday use.

Popular Brands: Invicta, Mandarina Duck, La Martina, Diadora, Napapijri.

5. Travel and Business Bags

For business travellers and professionals, Italian brands deliver elegance and functionality in bags that are well-suited for work and travel. These bags have clean aesthetics and practical features, such as compartments for laptops and organisational pockets, offering a polished look for those on the go.

Popular Brands: Piquadro, Bric’s, Alviero Martini, The Bridge, Roncato.

What statistics say

By a recent study about Italian bag brands (Leading bags and travel items brands in Italy in 2018, by sales revenues) Published by Statista Research Department, Jan 16, 2023, the highest revenue brands in Italy are: Tods, Armani, Max Mara, OTB (Marni), Ferragamo, Gucci, Prada, Fendi, Valentino, and Dolce & Gabbana.