10 brands to wear the down jacket like an Italian - DVJ - Italian Dolce Vita in Japan 〜日本におけるイタリアン・ドルチェ・ヴィータ

Winter is mild this 2022-2023 but temperatures are getting lower little by little. Stay warm with class and style, the Italian way. Below is a list of famous Italian brands specialised in outerwear, their winter jackets are made with top-quality materials.

1. Herno

Founded in 1948 Herno takes the name from the Herno river which passes through the company headquarters, near the lake of Lago Maggiore (SP). The company started out as making raincoats to protect from rain and winds of North Italy. In the 1980’s they were manufacturing outerwear for big brands such as Prada, Gucci, Armani, Louis Vuitton. Eventually they decided to focus on their brand, specialising with down material.

Its first international boutique was actually in Japan; it was opened in Osaka in 1971.

Materials used are innovative and the style is timeless with clean lines and neutral colours. All that commitment to quality means Herno coats are highly water and wind-resistant, durable, and very very warm.

image: https://www.herno.com/it/

2. Moncler

Born in a French mountain village, and from 2003 under an Italian name, Moncler was originally a sports clothing company for the mountain environment. The company was founded in 1952 creating garments conceived to protect workers who wore them over their overalls and that offered high resistance and protection against the harshest climates and that were put to the test in a variety of expeditions.

image: https://www.moncler.com/en-it/

3. Save The Duck

This animal friendly alternative doesn’t compromise in warmth and quality.

Launched in 2012 Save The Duck primarily makes outerwear such as puffer jackets, rain jackets and vests.They do not use any duck or goose down with the aim of causing no suffering or damage to any animal. They are certified B Corporation, which means they meet the highest standards for social and environmental performances.

image: https://www.savetheduck.it/ce_en/shops

4. Duvetica

Duvetica defines itself as the Italian Brand that celebrates a playful, Italian cool attitude, envisioning new (stylish) horizons to explore through colourful, distinctive designs.

Born in 2004, the brand was acquired by F&F in 2018, a company listed on the Seoul Stock Exchange.

The brand started its activities in 2002 in Mogliano Veneto, a city close to Venice. The name is the combination between “Duvet” ( the french word for down) and “etica” which means “ethics”. It wants to highlight the respect of the people who make things and their environment and preserve the value of materials.

image: https://duvetica.fen.co.jp/

5. Sealup

Also Salup plays with words in its name, Sealup is in fact the combination of two words: “Sea” and “lup” (Milanese dialect for “wolf”), an international vision with a strong Milanese tradition. Established in 1935, the production chain is fully certified, integrated and exclusively Made in Italy.

image: https://www.sealup.net/

6. MooRER

Padded jackets are made of Siberian goose down and because of the harsh climate, Siberian geese develop extremely soft and light feathers, making a superior padding material.

The company is based in Castelnuovo del Garda, near Verona, and the entire manufacturing cycle is exclusively carried out in Italy.

The founder, Moreno Faccincani, was never interested in trends and logo-heavy fashion but rather in timelessness, simplicity, and, above all, quality,

image: https://www.moorer.clothing

7. Peuterey

Peuterey is an Italian clothing brand specialising in outerwear founded in Altopascio (Lucca) in 2002. Peuterey is the name of a peak of Mont Blanc: a place of majestic beauty. The three red dots, the brand logo, are a graphic representation of this.

Claiming that Fashion today became all about show-off and the pointless urge to express wealth and status through soulless items, Peuterey urges that slothing should follow one’s personality, making the person come through, not the designs he or she is wearing.

image: www.peuterey.com

8. Stone Island

Established in 1982 in Modena, Stone Island has always put great importance in the research on fibres and textiles applied to innovative design, where the clothing’s purpose was never just purely aesthetic.

In 2021 Moncler completed the acquisition of 100% of Stone Island.

The iconic Compass badge on your sleeve is a symbol of quality, innovation and style.

image: https://www.stoneisland.com/wx

9. Duno

Duno springs from the intuition of a team of professionals linked by many years of experience in the world of outer-wear, who were inspired by the need to create a new brand with its eye on the current market trends in every corner of the globe. The brand is the vision of a new fashion company involved in the world of travel, insearch of the perfect combination of style, quality and practicality.

image: https://d-duno.it/

10. Tatras

An interesting fusion of Japanese and Italian styles, Tatras is loved by many who seek practicality and minimalist elegance. Italian fashion sector influences and manufacturing experience unite with Japanese design and fabrics.

Started in 2006 by creative director Masanaka Sakao, Tatras was founded in Japan and focuses on high-end outerwear and performance down jackets. Now the brand and the production are based in Italy.