It is truly amazing how fragrances can unlock memories. It can happen that years later a perfume can instantly take us back to a distant place, to a specific moment, to a period of our childhood, to a trip, to a person…

Perfumes generate indelible memories that we carry with us, unconsciously, all our lives, playing an important role in our emotional lives. 

For example, we have a room diffuser at home, so that every time I come back in the evening, after a day of work, or when I return from a trip, I immediately feel a sense of relaxation, of security, of warmth… because that is the scent of home.

The art of perfume is extremely old and inextricably linked to Italy. Already in the ancient world, Egyptians, Romans and Greeks made use of it. For a long time fallen into disuse in Europe, the use of fragrances was revived by the cities of Florence and Venice and only later, Catherine de Medici re-introduced it to France.

It is important to choose a room fragrance that makes us feel good, that makes us feel at home and that gives our guests the right feeling making them feel at ease, welcome and pampered.

Here is a list of Italian room diffusers that can be found in Japan:

1. Dr. Vranjes 

Anna Maria and Paolo Vranjes founded the Antica Officina del Farmacista in Florence in 1983. The iconic shape of their bottle recalls the silhouette of the dome of the cathedral in Florence.

Official website: https://drvranjes.com/world/ 

2. Culti Milano 

In 1988 Alessandro Agrati embarked upon his personal journey of research into the link between the world of design and the world of the senses.

Official website:  https://www.culti.com/en/our-world

3. Natura Oggi Torino

From 1999 Natura Oggi produces cosmetic products and home diffusers with organic material and animal friendly procedures.

Official website: https://www.naturaoggi.com/  

4. Dr. Taffi

Dr.Taffi Bionatural Research Laboratories was established in 1987 from an idea and herbal passion of its founder, Enio Taffi. They strive to use only natural ingredients to show total respect for nature.

Official website:  https://www.drtaffi.jp/ 

5. Youfirst 

A young brand, created by milanease philosophers and perfume designers, Stefania Cuzzeri and Paola Cereda in 2015, highlights the need to take care of oneself first.

Official website: https://youfirst.eu/en/ 

6. Acqua dell’Elba 

A family-owned enterprise funded in the 90’s to recreate on Elba island (on the Tuscan coast) the magic of the Renaissance workshop, through the excellence of the best master perfumers.

Official website: https://www.acquadellelba.com/ 

7. Erbario Toscano 

Refined in their extreme “craft” simplicity, Erbario Toscano products recall the experience of a trip to Tuscany, the landscapes, the colours, the aroma, the atmosphere.

Official website: https://www.erbariotoscano.it/en/ 

8. Acqua di Parma 

Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship.

Official website: https://acquadiparma.jp/ 

9. Millefiori Milano

Based in Italy, but now American-owned, Millefiori has a long and extensive experience where refined room fragrances meet designer objects to scent and decorate with style.

Official website: https://millefiorimilano.jp/

Do you have a favourite scent for your home?